January 2025

SGV thought leadership on pressing issues faced by chief executives in today’s economic landscape. Articles are published every Monday in the Economy section of the BusinessWorld newspaper.
13 January 2025 Cheryl Edeline C. Ong and Virnee Agot-Ting

Unveiling the Opportunities of the CREATE MORE Act

IN BRIEF: The CREATE MORE Act signals a renewed commitment to fostering a more attractive and competitive environment for both local and international businesses aimed at attracting more FDI into the economy. The Act intends to help the country gain a more significant share in the near-shoring activities of manufacturing plants and support the continued growth of the BPO industry, among others.PULL QUOTE: “By introducing expanded tax incentives, streamlining VAT processes, and clearly defining eligibility criteria, the CREATE MORE Act aims to stimulate economic growth and position the Philippines as a prime destination for foreign direct investments (FDI).” The Philippine government is taking bold steps to significantly enhance the investment landscape and address investor concerns with the enactment of Republic Act. No. 12066 (Maximize Opportunities for Reinvigorating the Economy) or the CREATE MORE Act. This landmark legislation signals a renewed commitment to fostering a more attractive and competitive environment for both local and international businesses. By introducing expanded tax incentives, streamlining VAT processes, and clearly defining eligibility criteria, the CREATE MORE Act aims to stimulate economic growth and position the Philippines as a prime destination for foreign direct investments (FDI).Over the past three years, the Philippines has faced challenges in attracting FDI compared to its neighboring countries. Data from the World Bank as accessed on January 9, 2025, provides that from 2021 to 2023, Indonesia outpaced the Philippines by 122% in FDI inflows. Similarly, Vietnam and Malaysia exceeded the Philippines by 70% and 41%, respectively. Thailand also surpassed the Philippines by 10%. However, with the CREATE MORE Act, the government is poised to reverse this trend and create a more vibrant and investor-friendly economy.What Registered Business Enterprises (RBEs) can expectPre-CREATE RBEs are currently enjoying the sunset provisions under the CREATE Act which provides that those currently enjoying 5% Gross Income Tax (GIT) are given until April 2031 to continue enjoying the said regime. However, with the effectivity of the CREATE MORE Act, these pre-CREATE RBEs are given an extension until 31 December 2034 to continue enjoying the 5% GIT. The clarification on VAT zero-rating as discussed below will also have a positive impact on pre-CREATE RBEs. The CREATE MORE Act introduces the concept of High Value Domestic Market Enterprise (HVDME) in addition to the existing Registered Export Enterprises (REEs) and Domestic Market Enterprises (DMEs). HVDMEs refer to registered domestic market enterprises with an investment capital exceeding Php15B and are engaged in sectors considered as import-substituting, or with export sales in the immediately preceding year of at least USD100M or its equivalent. In other words, HVDMEs can be high export sales but fall short of the 70% threshold requirement to be considered as REEs. In terms of incentives, HVDMEs appear to be a hybrid of REEs and DMEs since HVDMEs can enjoy VAT zero-rating on local purchases, VAT exemption on importation, and customs duty exemption, just like an REE. However, unlike REEs, HVDMEs are not eligible for 5% SCIT, which is also true for DMEs.Another interesting provision is that RBEs now have the option to entirely skip the Income Tax Holiday (ITH). This is particularly advantageous for RBEs that anticipate losses during the initial years following the commencement of their commercial operations. As it is, RBEs now have more flexibility in electing the incentive package it deems most beneficial from a global perspective, taking into account the potential impact of BEPS 2.0. DMEs can take advantage of favorable developments, as they are now eligible for the same duration of income tax-based incentives as REEs of up to 17 years if the project is approved by the Investment Promotion Agency (IPA), or has investment capital not exceeding P15B. Meanwhile, those approved by the Fiscal Incentives Review Board (FIRB) with investment capital exceeding P15B can enjoy up to 27 years.During the CREATE Act, RBEs generally preferred the 5% Special Corporate Income Tax (SCIT) due to its perceived advantages and the simplicity of its calculation. However, with the CREATE MORE Act, those enjoying the Enhanced Deductions Regime (EDR) will get to enjoy the reduced Corporate Income Tax rate from 25% to 20%. Moreover, the additional deduction for power expenses is increased from 50% to 100%, among others. This may be significant for companies, especially those in energy-reliant sectors like manufacturing and heavy industries, considering that high power costs, one of the long-standing challenges in the Philippines, have generally been a deterrent to investment, especially from manufacturers with substantial energy requirements. For RBEs enjoying 5% SCIT, the good news is the SCIT now covers local fees and charges. To recall, these two were explicitly excluded in the CREATE Act. Meanwhile, RBEs enjoying ITH or EDR will now be subject to a local tax of up to 2% (otherwise called as RBE Local Tax or RBELT), which is based on the gross income. The tax base to compute for the RBELT is the same as the MCIT, which is basically gross profit. What’s interesting about RBELT is that this is already in lieu of all local taxes, local fees, and charges. This effectively tackles the concerns of RBEs encountering difficulties in renewing their business permits. However, for its imposition, the Local Government Units (LGUs) must pass a local ordinance, and it is only then that the RBEs can avail of the RBELT and ascertain the exact rate applicable.Another piece of exciting news for REEs is that VAT incentives are no longer timebound. This means that REEs can enjoy the VAT incentives for the entire duration of its registration provided that they continue to meet the conditions. Even after the expiration of the registration period, export-oriented enterprises, meaning not necessarily registered in any IPAs, will get to enjoy the VAT incentives, subject to compliance with certain conditions. This is a very welcome development as this will address the cash flow issues arising from input VAT accumulated by exporters.Customs duty exemption still seems to be timebound. As such, after the end of the registration period and expiration of income tax-based incentives, REEs no longer enjoy customs duty exemption unless there is an applicable Free Trade Agreement (FTA) with the country of origin. For DMEs, the customs duty exemption is coterminous with its income tax-based incentives.The phrase “directly and exclusively used” has been one of the main concerns of the investors when the CREATE Act was implemented since it appears to be very limiting and restrictive. This has been abandoned in the CREATE MORE Act, which now uses the phrase “directly attributable” and refers to goods and services that are incidental to and reasonably necessary for the registered activity or export activity of the export-oriented enterprise. These include janitorial, security, financial, consultancy, marketing and promotion services, and services rendered for administrative operations such as human resources, legal, and accounting. Notably, the enumerated purchases are the exact purchases explicitly provided in RR No. 3-2023 as purchases that are previously excluded from VAT zero-rating. The determination of what constitutes as “directly attributable” will be made by the IPA. It is important to highlight that the option to choose an incentive package is irrevocable and that it will be elected at the time of application. As it is, given several key amendments in the 5% SCIT and EDR, a simulation exercise is necessary for the companies to arrive at a decision that will be most advantageous for their intended investment. Reinvigorating the economyInherent in the enactment of a new law are the questions which we hope to be addressed in the coming weeks once the implementing rules and regulations are issued. With the end-goal to make the Philippines more attractive to investors, the Act intends to help the country gain a more significant share in the near-shoring activities of manufacturing plants and support the continued growth of the BPO industry, among others. It remains to be seen though how these changes will influence economic indicators over time, but clearly the CREATE MORE Act reflects the government's commitment to fostering an environment where businesses can thrive and contribute meaningfully to the nation’s prosperity. Cheryl Edeline C. Ong is a Tax Partner and Virnee Agot-Ting is a Tax Senior Manager of SGV & Co.This article is for general information only and is not a substitute for professional advice where the facts and circumstances warrant. The views and opinions expressed above are those of the authors and do not necessarily represent the views of SGV & Co.

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06 January 2025 Wilson P. Tan

Shaping the future with confidence

IN BRIEF: Confident CEOs are better equipped to navigate macroeconomic and geopolitical changes, driving bold strategic actions.Embracing emerging technologies and data-driven strategies enhances organizational resilience and market positioning.Geopolitical dynamics in regions like ASEAN present significant opportunities for investment and growth.PULL QUOTE: "Confident CEOs who embrace change and leverage geopolitical opportunities are poised to lead their organizations to new heights."  In today's rapidly evolving business landscape, CEO confidence plays a pivotal role in shaping strategic decisions and driving organizational success. Confident CEOs are more likely to take bold actions in response to macroeconomic and geopolitical changes, technology shifts, and market disruptions. This article explores how CEO confidence, coupled with an understanding of geopolitical dynamics, can create a competitive edge and foster long-term growth.The importance of CEO confidence CEO confidence is a critical factor in making proactive and strategic decisions. Confident executives are more willing to invest in innovation, expand into new markets, and pursue high-reward opportunities while managing greater risks. This confidence stems from a deep belief in their company's abilities and market position, enabling faster and bolder strategic choices.The latest EY-Parthenon CEO Outlook Survey of 1,200 global executives revealed that the most confident CEOs are better prepared to adapt to macroeconomic, geopolitical, and industry changes. They are more likely to engage in mergers and acquisitions (M&A) and reassess key performance indicators (KPIs) to align with evolving market conditions, positioning their companies for future opportunities and growth.Embracing emerging technologies Confident CEOs recognize the transformative potential of emerging technologies, particularly artificial intelligence (AI). AI can automate processes, enhance decision-making, and create innovative products and services. By leveraging AI, companies can improve efficiency, accuracy, and reliability in their operations, freeing up resources for more strategic activities.For example, an AI-driven payroll chatbot can address employee payroll questions efficiently and accurately, providing quick and accessible answers. This not only reduces the burden on employers but also enhances the employee experience. The implementation of AI in payroll management demonstrates how technology can streamline complex processes and drive significant improvements in organizational performance. In the hiring landscape, which presents various opportunities for deceitful practices, machine learning algorithms are seen to be increasingly adept at analyzing vast amounts of data and detecting patterns of potential fraudulent behavior. Blockchain technology also holds the promise of creating secure, immutable records of hiring candidates’ employment histories, education, and credentials. Through the power of data and technology in hiring candidates with verified profiles, companies can enable a more secure and reliable recruitment process. Across payroll, labor and employment law, and mobility, teams can work together collaboratively to meet workforce compliance needs wherever they are. Global processes, technology, and data models are smoothly integrated, providing a single, cohesive, high-quality service. In addition, AI can help redefine organizational resilience by enabling companies to anticipate disruptions and fortify operations. In order to adapt, businesses are utilizing AI to transform their approach to Business Continuity Management (BCM), enabling proactive risk assessment, dynamic planning, and adaptive response strategies, ensuring organizations are better prepared for disruptions. AI-driven simulations and continuous learning from exercises and real events refine BCM plans while organizations navigate challenges such as resource requirements, data reliability, and ethical decision-making.Geopolitical dynamics and opportunities Geopolitical dynamics, particularly in regions like ASEAN, present significant opportunities for investment and growth. The recent ASEAN Summit highlighted the region's efforts to attract foreign investment and trade by leveraging their relatively neutral geopolitical positions. Investment in ASEAN has increased significantly, with foreign direct investment (FDI) inflows reaching US$230 billion in 2023.Western multinational companies are likely to continue investing in ASEAN amid global supply chain diversification efforts. Middle-income economies in Southeast Asia are particularly attractive due to favorable business environment characteristics such as government stability, institutional predictability, and a skilled labor force. Chinese companies are also expanding their presence in the region to reduce supply chain exposure to geopolitical risks.Navigating disruptions and capitalizing on opportunities CEOs must navigate a complex landscape shaped by emerging technologies, changing customer behaviors, and macroeconomic uncertainties. To capitalize on these opportunities, CEOs should take the following actions:Rethink strategic assumptions. Regularly revisit and update strategic assumptions to ensure alignment with the external environment. This involves monitoring key indicators, staying abreast of geopolitical and industry developments, and reassessing customer needs.Develop a virtual doppelgänger. Leverage AI and advanced analytics to create digital twins that cover the entire business. A digital twin is a virtual model of the physical versions in functional teams, such as an end-to-end supply chain, enabling data-driven decisions using real-time data, and improving agility in both sensing and responding to disruptions. Digital twins can serve as a cornerstone of a company’s digital strategy, where data from various sources and systems — from Internet of Things (IoT) sensors to signals from GPS devices, for example — is connected to create a virtual replica, reflecting the same parameters and financial targets. Predictive analytics can forecast future market movements and inform decisions about which assets to hold, sell, or acquire.Enhance cross-functional collaboration. Encourage cross-functional teams to participate in portfolio reviews, ensuring strategic decisions are informed by a comprehensive understanding of the company's capabilities and market position.Scan, focus, and then act: Establish a culture within the organization that encourages employees at all levels to stay informed about emerging technologies and changing market dynamics. CEOs and all decision-makers need to understand how each development is likely to unfold in the year ahead (scan), assess the impact of each development on specific business functions (focus), and provide considerations for how the company can successfully manage them (act).Enhance customer engagement and insights: Develop sophisticated systems for gathering and analyzing customer data to anticipate shifts in behavior and preferences. This might include implementing advanced analytics tools, conducting regular customer surveys, or creating customer advisory boards to maintain a direct line of communication with key stakeholders.Build agile and resilient business models: Design organizational structures and processes that can quickly adapt to changing market conditions. This could involve diversifying supply chains, creating flexible work arrangements, or developing scenario-based strategic planning processes to prepare for various geopolitical and economic outcomes.Confidently shaping the future of strategic growth Confident CEOs who embrace emerging technologies and leverage geopolitical opportunities are well-positioned to lead their organizations to new heights. By continuously optimizing their portfolios, incorporating flexibility in deal structures, and using scenario planning, CEOs can confidently make informed and resilient strategic decisions. Wilson P. Tan is the Chairman and Country Managing Partner of SGV & Co.This article is for general information only and is not a substitute for professional advice where the facts and circumstances warrant. The views and opinions expressed above are those of the author and do not necessarily represent the views of SGV & Co.

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