SGV Partners and Managers joined the 2024 Philippine Institute of Certified Public Accountants (PICPA) Metro Manila Region (MMR) Geographical Area Office (GAO) Tax Conference with the theme “Adapting to Change: Navigating Economic Shifts and Tax Reforms and Developments in 2024.” The event was held on 25 June 2024 at the Century Park Hotel Grand Ballroom in Malate, Manila. Around 300 participants attended the event. Tax Conference Co-Chair Meynard Sardalla, PICPA MMR Chair and GAO Regional Director Sonia D. Segovia, SGV Alumni Partner Gerry B. Sanvictores, Tax Conference Committee Chair Maricris U. See, PICPA SMMC President Aileen L. Saringan, and Tax Conference Committee Member Earvin Darren Lee PICPA MMR Chair and GAO Regional Director Sonia D. Segovia and Tax Conference Committee Chair Maricris U. See led the PICPA MMR GAO team. Tax Senior Directors Meynard Sardalla and Earvin Darren Lee served as Co-Chair and Committee Member, respectively. Meynard and Earvin also served as the Masters of Ceremonies during the event. Atty. Deonah discusses cross-border transactions and transfer pricing audit Tax Partner Atty. Deonah L. Marco-Go discussed the transfer pricing rules and regulations in the Philippines, and how they compare to global transfer pricing trends. BIR Commissioner Hon. Romeo “Jun” Lumagui Jr. delivers his keynote speech Bureau of Internal Revenue (BIR) Commissioner Romeo “Jun” Lumagui Jr. delivered his keynote speech on the BIR’s achievements, ongoing programs, and plans, which aim to promote better taxpayer services and better growth and collections. Panel discussion on handling tax issues, EOPT, cross-border transactions, transfer pricing audit and tax on digital economy with Tax Conference Committee Chair Maricris U. See (right) as panelist (Photos courtesy of PICPA) The session concluded with a roundtable discussion joined by Maricris. Questions and clarifications on the topics discussed and other tax-related queries from the audience were addressed. PICPA Southern Metro Manila Chapter (SMMC) President Aileen L. Saringan, PICPA Western Metro Manila Chapter (WMMC) President Peter John R. Ventura, and PICPA MMR GAO Council Treasurer Francis Ricamora introduced some of the speakers. SGV Tax Partner Frances Rose J. Villamayor was also in attendance.