SGV Financial Services Organization (FSO) Technology Consulting Principal Anurag Mishra was a speaker at the 2023 Asian Banking and Finance forum. It was attended by regulators, prominent bankers, and industry experts.
Anurag (left) at the 2023 Asian Banking and Finance forum
Anurag talked about embedded finance, digitalization, buy now, pay later (BNPL), loyalty programs, and how hyper-personalization enhances customer experience and engagement. He also discussed the risks associated with these programs as well as how engaged customers drive product improvements and revenues and is a market differentiator. He emphasized the role of regulators in ensuring fair practices, protecting customer data, and promoting transparency in loyalty programs.
